About

Our Mission

We believe in adding value to residential assets through renovations that improve the renter experience.

We believe in what we buy. Primrose invests their personal capital in every asset we purchase.

Our long-term ownership philosophy creates strong financial returns by acquiring strategic assets that result in cash flow for our investors.

Lifestyle Investment Model

Our focus is on providing our investors passive cash flow to enhance their lives along with asset appreciation, while simultaneously improving the lives of the residents in the communities we invest in by providing a valued place to live.

We invest in real property that produces consistent cash flow and adds passive income to their family’s bottom line. We invest in residential communities where we can fulfill the lifestyle expectations of our residents. We buy assets where we can upgrade the units, add common area improvements, improve management, and expand resident services. We know service is important to our investors and our residents. Information flows quarterly to investors to keep them informed on their investments, and we welcome questions, comments, and suggestions. In addition, we want our residents to know that the management will take care of their needs in a timely manner with attention to detail.

We do not buy to flip. We are not market timers. We buy with the intent of holding each asset long-term in markets with lasting value. We do not look at the sale as a way of making money. We look to make money every month from operations.

Our Values

  • Hard Work
  • Service
  • Integrity
  • Honesty
  • Quality
  • Collaborative
  • Relationships
  • Transparency
  • Gratitude

Our Values

  • Hard Work
  • Service
  • Integrity
  • Honesty
  • Quality
  • Collaborative
  • Relationships
  • Transparency
  • Gratitude